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445 pages • missing pub info (editions)
ISBN/UID: 9780132538961
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 14 August 2001
Description
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth ed...
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Content Warnings
445 pages • missing pub info (editions)
ISBN/UID: 9780132538961
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 14 August 2001
Description
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth ed...
Community Reviews
Content Warnings