Service Franchising: A Global Perspective by Ilan Alon

Service Franchising: A Global Perspective

Ilan Alon

264 pages missing pub info (editions)

nonfiction business economics
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Description

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the b...

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