Artificial Intelligence for Marketing: Practical Applications by Jim Sterne

Artificial Intelligence for Marketing: Practical Applications

Wiley and SAS Business

Jim Sterne

368 pages missing pub info (editions)

nonfiction business economics informative slow-paced
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Description

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach y...

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