Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management by V. Kasturi Rangan, Marie Bell

Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management

V. Kasturi Rangan, Marie Bell

304 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and ...

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