Scan barcode
214 pages • first pub 2005 (editions)
ISBN/UID: 9781591841104
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 10 November 2005
Description
The big lesson of BzzAgentÂ's success is that companies donÂ't need to win over experts, “influentials,” “cool hunters,” or “magic people” to drive word of mouth. They just need to reach ordinary consumers—from all age groups and income le...
Community Reviews
Content Warnings
214 pages • first pub 2005 (editions)
ISBN/UID: 9781591841104
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 10 November 2005
Description
The big lesson of BzzAgentÂ's success is that companies donÂ't need to win over experts, “influentials,” “cool hunters,” or “magic people” to drive word of mouth. They just need to reach ordinary consumers—from all age groups and income le...
Community Reviews
Content Warnings