Niche: The missing middle and why business needs to specialise to survive by James Harkin, James Harkin
Niche: The missing middle and why business needs to specialise to survive

James Harkin, James Harkin

Niche: The missing middle and why business needs to specialise to survive

James Harkin, James Harkin

missing page info Add in missing page information first pub 2011 (editions)

funny informative reflective medium-paced
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There is a new rule in business: don’t aim for the middle market - unless you’re cheaper than cheap, you’re going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low p...

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