Made to Stick (Epilogue): Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath
Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
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Chip Heath, Dan Heath
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Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

336 pages • first pub 2008 (editions)

business informative medium-paced
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Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right...

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