Imaging in Advertising: Verbal and Visual Codes of Commerce by Fern L. Johnson

Imaging in Advertising: Verbal and Visual Codes of Commerce

Fern L. Johnson

272 pages missing pub info (editions)

nonfiction art business design
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The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advance...

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