CB 2 by Eric Harris, Barry Babin

missing page info Add in missing page information first pub 2008 (editions)

challenging informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

Created through a student-tested, faculty-approved review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavi...

Read more

Community Reviews

Loading...

Content Warnings

Loading...