A Functional Approach to Marketing Research by David Smith, Jeffrey Kennedy

A Functional Approach to Marketing Research

David Smith, Jeffrey Kennedy

152 pages missing pub info (editions)

nonfiction business economics informative lighthearted medium-paced
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A Functional Approach to Marketing Research is intended for business owners, decision makers and managers who want to conduct marketing research but believe it is cost prohibitive. The book demonstrates how to get the appropriate information in a ...

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