The 4 A's of Marketing: Creating Value for Customer, Company and Society by Jagdish Sheth, Rajendra Sisodia

The 4 A's of Marketing: Creating Value for Customer, Company and Society

Jagdish Sheth, Rajendra Sisodia

224 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Acces...

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