"Hey, Whipple, Squeeze This": A Guide to Creating Great Ads by Luke Sullivan

"Hey, Whipple, Squeeze This": A Guide to Creating Great Ads

Luke Sullivan

272 pages first pub 1998 (editions)

nonfiction business informative lighthearted slow-paced
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Description

A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes,...

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