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150 pages • first pub 2009 (view editions)
ISBN/UID: 9781932841572
Format: Paperback
Language: English
Publisher: Agate B2
Edition Pub Date: 01 December 2010
Description
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the ma...
Community Reviews
Content Warnings
150 pages • first pub 2009 (view editions)
ISBN/UID: 9781932841572
Format: Paperback
Language: English
Publisher: Agate B2
Edition Pub Date: 01 December 2010
Description
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the ma...
Community Reviews
Content Warnings