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438 pages • missing pub info (view editions)
ISBN/UID: 9780750664370
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 31 October 2005
Description
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achievi...
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Content Warnings
438 pages • missing pub info (view editions)
ISBN/UID: 9780750664370
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 31 October 2005
Description
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achievi...
Community Reviews
Content Warnings