Developing International Strategies: Going and Being International for Medium-Sized Companies by Dirk Morschett, Rudolf Grünig
Developing International Strategies: Going and Being International for Medium-Sized Companies

Dirk Morschett, Rudolf Grünig

Developing International Strategies: Going and Being International for Medium-Sized Companies

Dirk Morschett, Rudolf Grünig

368 pages first pub 2011 (editions)

challenging informative medium-paced
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Description

This book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on production, sourcing and strategic planning.

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