KFC in China: Secret Recipe for Success by Warren Liu

KFC in China: Secret Recipe for Success

Warren Liu

191 pages first pub 2008 (editions)

nonfiction business informative reflective medium-paced
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Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competiti...

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