MP Essentials of Marketing W/ Student CD-ROM and Apps 2005 by William Perreault, Jr Perreault, E. Jerome McCarthy

MP Essentials of Marketing W/ Student CD-ROM and Apps 2005

William Perreault, Jr Perreault, E. Jerome McCarthy

688 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications...

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