Mastering Focus Groups and Depth Interviews: A Practitioner's Guide by Roger A. Straus
Mastering Focus Groups and Depth Interviews: A Practitioner's Guide

Roger A. Straus

Mastering Focus Groups and Depth Interviews: A Practitioner's Guide

Roger A. Straus

232 pages first pub 2019 (editions)

medium-paced
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Description

In this practical handbook, author Roger Straus shares insights, tips, and wisdom acquired from his decades-spanning career as a moderator and depth interviewer. You'll find practical tips for responding to an RFP (including budget considerations ...

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