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304 pages • first pub 1994 (editions)
ISBN/UID: 9780395687185
Format: Paperback
Language: English
Publisher: Mariner Books
Publication date: 08 June 1994
Description
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to f...
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Content Warnings
304 pages • first pub 1994 (editions)
ISBN/UID: 9780395687185
Format: Paperback
Language: English
Publisher: Mariner Books
Publication date: 08 June 1994
Description
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to f...
Community Reviews
Content Warnings