The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again by Michael Brenner, Liz Bedor, Joe Pulizzi

The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again

Michael Brenner, Liz Bedor, Joe Pulizzi

104 pages • first pub 2015 (editions)

business informative medium-paced
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The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content...

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