Small Brand America: A look at 25 tiny U.S. brands succeeding in a world dominated by giant competitors by Steve Akley

Small Brand America: A look at 25 tiny U.S. brands succeeding in a world dominated by giant competitors

Steve Akley with Mark Hansen (Illustrator)

294 pages • missing pub info (editions)

nonfiction business informative medium-paced
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Changing buying habits in the grocery business is extremely difficult. Consumers tend to be loyal to the brands they have always bought, often simply because they have always bought them. These well known "megabrands" are able to continue their do...

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