Strategic Management by Joel Podolny, Andrea Shepard, Garth Saloner

Strategic Management

Joel Podolny, Andrea Shepard, Garth Saloner

464 pages first pub 2000 (editions)

nonfiction business informative slow-paced
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Description

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide ins...

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