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494 pages • first pub 2009 (view editions)
ISBN/UID: 9780273717843
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 23 July 2009
Description
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 2: Deciding which markets to enter Par...
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Content Warnings
494 pages • first pub 2009 (view editions)
ISBN/UID: 9780273717843
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 23 July 2009
Description
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 2: Deciding which markets to enter Par...
Community Reviews
Content Warnings