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186 pages • missing pub info (editions)
ISBN/UID: 9781861524683
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 29 April 1999
Description
This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distr...
Community Reviews
Content Warnings
186 pages • missing pub info (editions)
ISBN/UID: 9781861524683
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 29 April 1999
Description
This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distr...
Community Reviews
Content Warnings