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310 pages • missing pub info (editions)
ISBN/UID: 9780470027516
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 12 May 2006
Description
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the...
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310 pages • missing pub info (editions)
ISBN/UID: 9780470027516
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 12 May 2006
Description
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the...
Community Reviews Summary of 1 rating
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.