Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World by Frederick Allen, Frederick Allen
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Frederick Allen, Frederick Allen
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Frederick Allen, Frederick Allen

544 pages • first pub 1994 (view editions)

nonfiction business history informative slow-paced
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Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a $50 billion global enterprise whose trademark is the most recognized and beloved commercial symbol in the world. Allen relates the incredible hi...

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