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Consumer Behavior: Buying, Having and Being by Michael R. Solomon

Consumer Behavior: Buying, Having and Being

Michael R. Solomon

missing page info Add in missing page information first pub 1992 (editions)

nonfiction business psychology informative slow-paced
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Description

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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