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Michael Lucas, Open University B629/Textbook, Graham Francis, Haider Ali, Andrew Lindridge
334 pages • first pub 2011 (editions)
ISBN/UID: 9781848736535
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This book poses such questions as: What is marketing exactly? How is it done in different contexts, including the public sector? What s internal marketing? Who are your customers and stakeholders? How can you avoid marketing mistakes? Precisely wh...
Community Reviews
Content Warnings
—
Michael Lucas, Open University B629/Textbook, Graham Francis, Haider Ali, Andrew Lindridge
334 pages • first pub 2011 (editions)
ISBN/UID: 9781848736535
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This book poses such questions as: What is marketing exactly? How is it done in different contexts, including the public sector? What s internal marketing? Who are your customers and stakeholders? How can you avoid marketing mistakes? Precisely wh...
Community Reviews
Content Warnings