Markets Never Forget But People Do: How Your Memory Is Costing You Money - And Why This Time Isn't Different by Ken Fisher

Markets Never Forget But People Do: How Your Memory Is Costing You Money - And Why This Time Isn't Different

Ken Fisher

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nonfiction business informative slow-paced
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Why do so many investors make the same mistakes repeatedly -- being too bullish or too bearish at just the wrong times? Because they forget. Forgetting pain is an instinct -- humans have evolved that way to better cope with the problems of surviva...

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