Branding for Dummies by Barbara Findlay Schenck, Bill Chiaravalle

384 pages first pub 2006 (editions)

nonfiction business reference informative medium-paced
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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a su...

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