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241 pages • first pub 2011 (view editions)
ISBN/UID: 9781591846314
Format: Paperback
Language: English
Publisher: Portfolio
Edition Pub Date: 30 July 2013
Description
If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to u...
Community Reviews
Content Warnings
241 pages • first pub 2011 (view editions)
ISBN/UID: 9781591846314
Format: Paperback
Language: English
Publisher: Portfolio
Edition Pub Date: 30 July 2013
Description
If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to u...
Community Reviews
Content Warnings