Users, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro

Users, Not Customers: Who Really Determines the Success of Your Business

Aaron Shapiro

241 pages first pub 2011 (editions)

nonfiction business design informative slow-paced
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Description

If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to u...

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