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336 pages • first pub 2013 (editions)
ISBN/UID: 9781858946016
Format: Hardcover
Language: English
Publisher: Merrell
Publication date: 02 April 2013
Description
Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emoti...
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336 pages • first pub 2013 (editions)
ISBN/UID: 9781858946016
Format: Hardcover
Language: English
Publisher: Merrell
Publication date: 02 April 2013
Description
Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emoti...