Brand Management 101: 101 Lessons from Real-World Marketing by Mainak Dhar

Brand Management 101: 101 Lessons from Real-World Marketing

Mainak Dhar

missing page info Add in missing page information • first pub 2007 (editions)

informative inspiring medium-paced
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Useful guidelines for brand builders in the form of 101 lessons from a field test pro. Easy to read. Anyone working with brands can't help but find tips they can use. - David Aaker, Vice Chairman, Prophet Brand Strategy, Author, Brand Leadership a...

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