Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns by Steve Roberts, Robert W. Bly, Michelle Feit

Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns

Steve Roberts, Robert W. Bly, Michelle Feit

337 pages first pub 2000 (editions)

informative medium-paced
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Description

Direct marketing via the Internet is one of the best way to avoid high printing and mailing costs of traditional direct mail. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail,...

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