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352 pages • first pub 2008 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer beha...
Community Reviews
Content Warnings
352 pages • first pub 2008 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer beha...
Community Reviews
Content Warnings