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568 pages • missing pub info (editions)
ISBN/UID: 9781412983044
Format: Hardcover
Language: English
Publisher: Sage Publications (CA)
Publication date: 22 October 2009
Description
Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates core marketing and management principles into one comprehensive resource for future marketing management professionals. Throughout the text, readers w...
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568 pages • missing pub info (editions)
ISBN/UID: 9781412983044
Format: Hardcover
Language: English
Publisher: Sage Publications (CA)
Publication date: 22 October 2009
Description
Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates core marketing and management principles into one comprehensive resource for future marketing management professionals. Throughout the text, readers w...
Community Reviews
Content Warnings