The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

Fred Reichheld

290 pages first pub 2011 (editions)

nonfiction business informative slow-paced
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who su...

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