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290 pages • first pub 2011 (editions)
ISBN/UID: 9781422173350
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 20 September 2011
Description
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who su...
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290 pages • first pub 2011 (editions)
ISBN/UID: 9781422173350
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 20 September 2011
Description
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who su...