Branded!: How Retailers Engage Consumers with Social Media and Mobility by Bernie Brennan, Lori Schafer

Branded!: How Retailers Engage Consumers with Social Media and Mobility

Bernie Brennan, Lori Schafer

288 pages first pub 2010 (editions)

nonfiction business informative medium-paced
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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media ...

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