All Marketers are Liars: The Power of Telling Authentic Stories in a Low-trust World by Seth Godin

All Marketers are Liars: The Power of Telling Authentic Stories in a Low-trust World

Seth Godin

186 pages first pub 2005 (view editions)

nonfiction business psychology informative reflective slow-paced
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Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, t...

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