Marketing, Morality and the Natural Environment by Andrew Crane

Marketing, Morality and the Natural Environment

Routledge Advances in Management and Business Studies

Andrew Crane

224 pages missing pub info (editions)

nonfiction business economics health medium-paced
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Description

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' un...

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