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The Father of Spin: Edward L. Bernays and the Birth of Public Relations by Larry Tye

The Father of Spin: Edward L. Bernays and the Birth of Public Relations

Larry Tye

304 pages first pub 1998 (editions)

nonfiction biography history psychology informative slow-paced
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Description

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye use...

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