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![Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar by Ivan Chermayeff](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
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Ivan Chermayeff
256 pages • first pub 2011 (editions)
ISBN/UID: 9781440310324
Format: Hardcover
Language: English
Publisher: HOW Books
Publication date: Not specified
Description
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the offic...
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![Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar by Ivan Chermayeff](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
—
Ivan Chermayeff
256 pages • first pub 2011 (editions)
ISBN/UID: 9781440310324
Format: Hardcover
Language: English
Publisher: HOW Books
Publication date: Not specified
Description
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the offic...