Surveys That Work: A Practical Guide for Designing and Running Better Surveys by Caroline Jarrett, Steve Krug

Surveys That Work: A Practical Guide for Designing and Running Better Surveys

Caroline Jarrett, Steve Krug

368 pages first pub 2021 (editions)

nonfiction design informative medium-paced
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Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that...

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