The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Michael Ross, Bruce G. S. Hardie

The Customer-Base Audit: The First Step on the Journey to Customer Centricity

Peter Fader, Michael Ross, Bruce G. S. Hardie

218 pages missing pub info (editions)

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But how much time have you spent reflecting on the fact that these revenues are generated by actual customers--the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey...

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