Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project by Margot Bloomstein

Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

Margot Bloomstein

163 pages first pub 2012 (view editions)

nonfiction business informative slow-paced
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Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s...

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