Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur Middleton Hughes

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program

Arthur Middleton Hughes

439 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Use the latest digital technologies for lifelong customers and repeat sales "Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily underst...

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