Product Management by Donald R. Lehmann, Russell S. Winer

Product Management

Donald R. Lehmann, Russell S. Winer

missing page info Add in missing page information first pub 1993 (view editions)

informative medium-paced
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Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decis...

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