Customer Churn Reduction and Retention for Telecoms: Models for All Marketers by Arthur Hughes

Customer Churn Reduction and Retention for Telecoms: Models for All Marketers

Arthur Hughes

281 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

For the past quarter-century the Telecom industry in the US has been a veritable laboratory of business and marketing practice. The truth of such well-known ideas as Creative Destruction are being borne out as companies rise and fall in wave after...

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