Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview) by Steven Heller

Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview)

Steven Heller

144 pages • first pub 2019 (view editions)

nonfiction art design informative medium-paced
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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book des...

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