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412 pages • missing pub info (view editions)
ISBN/UID: 9780990542704
Format: Paperback
Language: English
Publisher: Good Dog Publishing
Edition Pub Date: 30 June 2014
Description
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools t...
Community Reviews
Content Warnings
412 pages • missing pub info (view editions)
ISBN/UID: 9780990542704
Format: Paperback
Language: English
Publisher: Good Dog Publishing
Edition Pub Date: 30 June 2014
Description
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools t...
Community Reviews
Content Warnings